Indexing Pharmaceutical and CRO Marketing Trends

Q2, 2011

Industry Standard Research's "Service Provider Marketing Activity Report" is a service designed specifically to meet the needs of CRO marketing management. It answers two critical questions:

• Where should I market our services in order to maximize the impact of my marketing spend?
• How does my company's marketing presence compare to my competition?

ISR has gathered the most robust industry readership data found anywhere. This service provides the readership profiles of over 700 pharmaceutical and biotechnology industry decision-makers, broken down by Company Type, Country, Phase of Responsibility, Functional Responsibility, and Title... Allowing you to identify your targets, pin-point their location, and position your messaging accordingly.

In addition, ISR catalogs the marketing activities of 67 of the industry's leading service providers across four marketing channels:

• Print advertising
• Electronic advertising
• Tradeshow activities
• Social media presence

Use these data to benchmark your organization's marketing impressions against your primary competitors. Where are they spending their resources? How does your level of activity stack up? If your department is outperforming competitors, use these data to secure your department's status in the organization. If your impressions lag the competition, use these data to justify additional marketing resources.

These data are available on annual subscription basis. Subscribers receive quarterly updates to the data.