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Adoption and Use of eDetailing vs. In-person Detailing in Europe

Q4, 2012

(NOTE: In this report, ISR explores the topic of "eDetailing vs. In-person detailing" from the perspective of European prescribers. If you are interested in the US version of this report, it is available here.)

There have been tens of thousands of layoffs in the pharma industry in the past few years - many of them drug reps. As is the case for many industries, these positions - for better or for worse - are being replaced with the use of technology. Call centers, tablet computers (iPads), and electronic, web-based product detailing probably couldn't yet be described as the norm but they are certainly not uncommon.  

Report Overview:

This report compares and contrasts prescribers' experiences with electronic and in-person detail sessions

  • 151 practicing physicians
  • Oncology, Cardiology, and Respiratory / Pulmonology
  • United Kingdom, Germany, and France

Download ISR's free Report Preview to receive sample report pages and a complete list of charts and graphs for this report.

 

Major Report Sections:

NOTE: All sections in this report include aggregated data, as well as separate therapeutic and country analyses.

  1. Detailing Information Needs: Section outlines and ranks in order of importance the information needs that prescribers have for detail sessions, regardless of detailing medium.

  2. Detailing Volume and Time: Here we establish how many in-person and how many electronic detail sessions the prescribers experience per week; how many they believe is reasonable; how much time they dedicate to each; and how the volume and time for these sessions have changed over the past 2 years.

  3. Detailing Value and Outcomes: This section we present prescribers' assessments of Value, Satisfaction, Trust, and a number of other outcome variables for both in-person and electronic detail sessions.

  4. Study Data

Actionable Insights:

  • Optimize sales strategies by understanding how physicians from different countries and specialties experience the two detail environments

  • Identify possible messaging opportunities – Understand prescribers’ actual vs. desired volume of in-person and electronic details

  • Make more informed resourcing decisions by measuring physician satisfaction with each medium

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For more information on this report, including sample charts and graphs and the full table of contents download our free report preview.