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Loyalty Management

Because loyalty breeds retention and retention breeds value

Do you know the five types of customers?

1. Someone else's customer: A resource-intensive opportunity for growth

2. Former customer: Requires a very long, difficult and expensive process to reacquire

3. Dissatisfied customer: Actively seeking alternatives

4. Satisfied customer: Willing to entertain alternatives

5. Loyal customer: Will resist advances from your competitors, sometimes in spite of a better offer

Even more importantly, do you know the distribution of your customers across the 5 levels?

The typical loyalty profile for our industry creates a lot of "former customers."

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Industry Standard Research has a rich history of helping top service providers strengthen customer relationships by building best-in-class customer satisfaction and loyalty management programs. 

Use ISR's Experience

graphic_customerloyalty_venn.pngOur modular suite of loyalty management services

  • Identify drivers of project awards and non-awards
  • Measure your customers' levels of satisfaction and loyalty
  • Assess the strength of the overall relationship between your company and your most important accounts

Less churn. More loyalty. E-mail us at info@ISRreports.com to learn more.