Six Questions to Ask About Your Market Research

With “Six Questions to Ask About Your Market Research”, we examine 6 questions one should ask in order to ensure you are getting the value you expect and suggest “alternative” practices/ approaches that buyers of market research should be on the lookout for.

1. How many participants are there in the research?
2. Who sponsored the research?
3. Where did the participants come from?
4. What is the responsibility profile for the participants?
5. When were the data collected?
6. What is the background of the analyst who managed the project and reporting?

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Insights

“A few observations and much reasoning lead to error; many observations and a little reasoning lead to truth.”
—Alexis Carrel

“We must guard against the acquisition of unwarranted influence, whether sought or unsought.”
—Dwight Eisenhower

“It is a capital mistake to theorize before one has data.”
—Arthur Conan Doyle

“Information's pretty thin stuff unless mixed with experience.”
—Clarence Day